About us

Sjödiken & Co. was founded by two lifelong friends, Noah and Liam, who have known each other for more than 18 years. We both grew up in Sjödiken, a small part of Svedala in Skåne, Sweden, which is where the name Sjödiken & Co. comes from.

Over the years, we've shared a strong interest in fashion, wine, design, and many of the things that make everyday life more enjoyable. What started as conversations between friends eventually became the foundation for creating something of our own.

Noah has previously built and operated several businesses, including Straps Of Sweden, a brand known primarily for its sunglasses and bracelets. His experience in branding and product development led him to take the role of Creative Director at Sjödiken & Co., where he focuses on design, visual identity, and the overall direction of the brand.

Liam is responsible for the administrative and operational side of the business, helping ensure that everything runs smoothly behind the scenes.

Sjödiken & Co. is built on friendship, shared interests, and the place where it all began.

(Liam and Noah)